Customer journey mapping software

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Grasp the customer experience with our customer journey mapping tool

Create in-depth diagrams that capture the customer experience

Understanding your customer’s expectations, objectives, and interactions with your company is essential for creating a flawless customer experience. By mapping the customer journey from your consumer’s perspective, you can gain insight into the individual interactions that make up their experience from beginning to end. With customizable templates and extensive formatting options, our customer journey software lets you easily visualize and share your findings, helping you target specific personas, increase customer engagement, and ultimately increase your organization’s revenue.

Build a streamlined site with our user story software

As a UX designer, a user journey map can help you visualize your customer’s experience as they interact with your site or app. Our intuitive user story mapping tools let you easily outline how individual personas navigate and ultimately reach your site’s point of sale, allowing you to cater to your audience’s motivations and eliminate pain points. Lucidchart’s easy-to-use interface makes it simple to build and refine your user story map as your organization and customer experience evolve.

Collaborate with other departments and stakeholders

Ensure that your customer journey map is as comprehensive as possible. Lucidchart helps you collaborate with the stakeholders and teams responsible for each touchpoint in the customer journey. Using real-time collaboration and in-editor commenting and chatting, your team can keep your map up to date without worrying about version control or wasted time. No matter where or when your team is working, your customer journey map will reflect all of your latest updates.

Share, publish, and implement your customer journey map

Lucidchart feature highlights

Streamline work by enabling multiple collaborators to create and edit the same diagram at once.

Customer journey map templates and examples

Use a template from our gallery to get a head start on your customer journey map.

Customer Journey Map Template

Go to Customer Journey Map Template template

Basic Customer Journey Map Template

Go to Basic Customer Journey Map Template template

Coffee Shop Journey Map Template

Go to Coffee Shop Journey Map Template template

Customer Experience Map Template

Go to Customer Experience Map Template template

Content Map Template of Customer Journey

Go to Content Map Template of Customer Journey template

Onboarding Customer Journey Map Template

Go to Onboarding Customer Journey Map Template template

Getting started in Lucidchart

Follow along with this video tutorial and learn how to make any type of diagram in Lucidchart.

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Why teams choose Lucidchart

As an intelligent diagramming application, Lucidchart provides simple yet powerful capabilities for visualizing information.

Collaboration. Bring teams together side by side on a shared canvas from anywhere in the world.

Alignment. Build transparency and shared understanding of how a team or company works.

Large-scale change. Increase visibility, standardization, and knowledge sharing across your entire org.

End-to-end workflows. Upgrade to the Lucid Suite for a complete, connected visual collaboration solution.

How to create a customer journey map

Define clear objectives for the map

Identify the purpose of your customer journey map, the experience it is based on, and its audience. Your map can be based on an actual, hypothetical, or future customer experience.

Conduct customer persona research to understand your customer's goals

Collect info on your customer, including variables they're likely to experience during their journey with your company. List related touchpoints, actions, channels, motivations, pain points, and ownership.

Start mapping the user journey to include touchpoints

With your customer's info collected, add elements to your customer journey map that address the touchpoints and objectives specific to your customer.

Identify gaps along the customer journey and refine

Identify potential pain points in the customer journey. Lucidchart makes it easy to visualize and refine the journey to ensure the customer has an efficient and satisfying experience.

Present and share

Share your user journey map with stakeholders to implement appropriate solutions. Keep your map accessible to easily test, update, and improve it every six months or so.

Additional Lucidchart resources

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Lucidchart pricing

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Frequently asked questions about customer journey maps

How can I create a customer journey map?

You can create a customer journey map from scratch by dragging and dropping basic shapes, or you can customize a customer journey map from our template gallery.

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What are some tips for creating a customer journey map in Lucidchart?

Read the blog post linked below for tips to create and keep your customer journey map organized.

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Does Lucid have any customer journey map templates?

Yes! We have an assortment to choose from, depending on your customer journey map’s objective. Type "customer journey" in the template gallery search bar to browse through templates.

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Everything you need to make a diagram

In addition to our online customer journey map tool, Lucidchart offers support and training resources to help you branch out to any type of diagram.

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