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Lucidspark and Post-it® Brand team up to make hybrid workplace brainstorms easier by bridging the gap between analog and digital

Eric McPherson

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About the author

Eric is a New Products Marketing Manager for the Post-it® Brand at 3M. He leads the Post-it® Digital program and has also managed various portfolios within the Post-it® Brand over the past five years. Before joining Post-it, Eric worked as an internal strategy consultant, and prior to working at 3M, he spent time in the advertising agency space. He received his MBA from the University of Minnesota and spends his free time golfing and exploring Dallas area parks with his young daughter.

About Lucid

Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Its products include the Lucid Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. The Lucid Visual Collaboration Suite, combined with powerful accelerators for cloud and process transformation, empowers organizations to streamline work, foster alignment, and drive business transformation at scale. airfocus, an AI-powered product management and roadmapping platform, extends these capabilities by helping teams prioritize work, define product strategy, and align execution with business goals. The most used work acceleration platform by the Fortune 500, Lucid's solutions are trusted by more than 100 million users across enterprises worldwide, including Google, GE, and NBC Universal. Lucid partners with leaders such as Google, Atlassian, and Microsoft, and has received numerous awards for its products, growth, and workplace culture.

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