Blog

The content marketing funnel visualizes the journey that potential customers go through when considering a purchase. Learn how to create one and what types of content marketing you can try.

A well-thought-out email marketing funnel and campaign have the power to turn browsers into shoppers and one-time fans into lifelong brand ambassadors.

Prevent hasty decision-making and make more educated decisions when you put a formal decision-making process in place for your business.

Review these steps of the consumer decision-making process and put yourself in the customer’s shoes to make an impact with your sales or marketing.

See how flowcharts can help you demonstrate SOX compliance and why you should choose Lucidchart as your visual communication platform.

Find all the answers you need to achieve marketing success. Read our article to learn the 5 steps of the marketing research process. 

While you can’t entirely avoid risk, you can anticipate and mitigate risks through an established risk management process. Follow these steps!

The customer development methodology will help you succeed where other startups fail: you have to pay attention to the customer. Learn how!

Implement the strategic planning process to make measurable progress toward achieving your company’s vision and make decisions that will keep you on the path to success for years to come.

Learn what a spider diagram is, when you'll want to use it, and how to make one. Templates included!

Learn how the solution selling process can help you close more deals as you present your product as the ultimate answer to a pain point.

Learn what the MEDDIC sales process is, how to implement it, and how it can help you close more deals.