Project management is a lot like finding the love of your life: itâs all about timing. And that timing is important because deadlines are crucial for your success as a project manager. But itâs not just about one single deadline: there are also due dates each step of the way that must be met, otherwise the entire project gets pushed back.Â
Ultimately, even though they seem easy to meet in the beginning, deadlines can be just as confusing and overwhelming as...well, love. While we canât make romance any more straightforward, we can help you manage your project deadlines and avoid many of the pitfalls that lead to missed due dates.Â
Why deadlines are essential to project successÂ
Letâs start with the basics: why do we have deadlines in the first place? Theyâre not arbitrary dates on a calendar. A smart business produces projects that add to its business value. The fewer projects itâs able to produce, the less the business can grow.Â
Here are some important things to remember when it comes to deadlines:
Consider market timing: If youâre publishing a book, itâs critical to get that book ready for distribution for the holiday market. Miss that deadline, and it may just very well spell disaster for the bookâs success.Â
The same goes for many products and software: they need to be shipped at a certain time so that they can meet critical points in the market that will determine their success.
Set expectations: If your team feels they have the next decade to get a project done, theyâll spend the next decade working on it. If they feel they have to get it done by next Friday, theyâll hurry up. Deadlines are crucial for helping teams produce work on time.
Set precedent: If you give your team a year to build an app, theyâll expect they have a year to build the next app. Deadlines serve as guidance. Theyâre the precedents that other projects will be based on.Â
Keep things in budget: Deadlines are important for keeping projects within budget. Time equals money, so if thereâs no deadline for a project, it will keep costing more and more money.Â
Motivate: Some people need deadlines to perform. In fact, thereâs evidence to suggest that many of us simply wonât get things done without a deadline. Deadlines put positive pressure on your team and help their overall performance.
Deadline management is critical to the forward momentum of a business. Each project is the prelude to the next project, so the entire business canât move forward quickly unless deadlines are proactively being met.
Why deadlines are missed
Now that weâve made the case for the importance of deadlines, it should be concerning that theyâre so often missed. And really, missed deadlines can be disastrous. They can lead to lost public trust in a business, broken teams, and even the collapse of the business itself. No pressure.Â
Here are some reasons why deadlines are often missed:
Procrastination: If your team struggles with this, theyâre not alone. Many brilliant minds are also brilliant procrastinators.Â
Breaking down projects into smaller steps with their own deadlines is the workaround for this one. That way your team members donât get to pretend thereâs one deadline far off in the future and theyâll be motivated by the smaller deadlines that are fast approaching.
Miscommunication: Another culprit for missed deadlines is the dreaded miscommunication problem. And sure, itâs natural for humans to miscommunicate every once in a while, but there really shouldnât be any excuse in the project management realm for a miscommunication so large that a deadline is missed.Â
If everyone is using project management software, thereâs no way to miscommunicate: everyone understands exactly whatâs due when. Be sure to clarify the project parameters at the start and keep them easily accessible for consultation throughout the project.Â
Scope creep: If the project keeps ballooning in scope, your team canât possibly meet the deadlines they initially agreed to. Itâs like telling someone to bring cupcakes to a picnic tonight, then changing your mind and asking for a wedding cake instead. Keep the project confined to the initial ask so that your team can get everything delivered on time.
How to meet deadlines
Now that you know the culprits for many missed deadlines, hereâs what you can do to help your team meet their deadlines.
Set clear expectations from the start Â
By the time your team starts working on the project, they should have a completely clear understanding of project details and deliverables. If thatâs missing, the project will fail. Clearly outline whatâs expected in a project scope at the beginning, and then keep that available for reference throughout the project.
Show the big picture Â
It can be helpful to map out a project and share a visual with your team. Use the following templates to show where each deadline is in relation to the overall deadline: