4 templates to uplevel your email marketing flows

Email marketing isn’t anything new—and sometimes that makes it even more difficult to be successful at! When you’re competing to be noticed in someone’s inbox, you have to continually think of ways to push creativity and innovation so your messages (and brand overall) stand out from the rest. 

But while it’s easy to focus on quippy subject lines or interesting graphics, the best solution to level up your email marketing flows may actually be on the front end of the process. By visualizing marketing campaign email flows more effectively, you can boost efficiency, collaborate more clearly, and better identify (and address) any gaps in your email campaigns. 

Try out these customizable email marketing flowchart templates for yourself to get started. 

Email flow example template

Your first stop in more efficiently visualizing marketing email flows should be this email flow example template. It will help you track your flows from start to finish, allowing you to see which campaigns are a success. It makes it easy to share data and wins with your team. Plus, it works for just about any type of marketing email flow, including post-purchase email flows, welcome email flows, and winback and reactivation email flows.

Onboarding email flow template

If you’d like to hone in on your welcome email flow for new customers and users, our onboarding email flow template is for you. Use it to introduce your company or new product features and drive engagement. Utilize Lucidchart’s data-linking features to import existing data into it, saving you time and making the document a more powerful resource for your team. 

Flowchart with swimlanes

This flowchart with swimlanes template can provide clarity and structure for your email marketing automation flow. Map out and differentiate responsibilities between team members or stakeholders to improve communication and collaboration while identifying further opportunities for optimization. Lucidchart’s flowchart shape library makes it easy to create uniform and cohesive flowcharts, maps, and other graphics.

Zapier email campaign example

By connecting Lucidchart to Zapier, you’ll gain access to a massive integration library that will enable you to automate your work even further, save more time, and build a better email campaign workflow. The Zapier email campaign example template allows you to visualize an overview of email data on a single dashboard. Track progress and measure success for individual emails, A/B tests, and overall campaign goals.

No matter which of our email marketing flow templates you choose to work with, Lucidchart can help you save time, achieve more, and better address your users' needs. Happy emailing!